On November 27, 2015 the Edmonton Journal published . . .
"Today's the Day." Those three words have been dominant at Flaman Fitness in the past year. But for the national fitness company, they are not just a slogan, but a powerful message that Flaman wants to spread to all Canadians.
"It's a message of hope that you can start your fitness journey any day," says Steve Whittington, Flaman Fitness' vice-president of marketing. "You don't have to wait for a Monday or New Year's Day. You just need to start. And it doesn't have to be this grand gesture of a diet or a detailed workout plan. Just be a little more active each day and eat smarter. And we're here to help you with that journey."
The company launched the "Today's the Day" campaign in October of last year and Whittington says customers have responded positively. A large proof of their success is the engagement that customers are having with the resources Flaman provides to help them. More people are coming to their website and reading their fitness blog.
But Whittington says customers can now look forward to a new, mobile-friendly website they're launching shortly. A new section, called Learn, is loaded with fitness resources, including articles, workouts, videos and much more.
"Learn is for anyone, whether you're a fitness enthusiast or just starting out," says Whittington. "You can go here to get inspired and get great information on setting goals and improving your personal health.
"People are interested in the support we're providing," he adds. "We feel that this new site is o ering much more support for the customer and we hope it will resonate with them."
Whittington believes that being selected for a Reader's Choice Award in Edmonton again this year is reinforcement of the path the company is on to serve the customer first. And they want their message to reach beyond just their current customers.
"We have a health crisis in Canada," says Whittington. According to 2014 statistics from Health Canada, 54 per cent of adults in the country and 23.1 per cent of youth in Canada are overweight or obese.
"As a national fitness brand with the reach that we have, I believe we have an obligation to join the fight to make Canada a healthier place.
"Maybe you didn't run yesterday, but today's the day you can!" says Whittington. "Every day can be a day that you can start. Fitness shouldn't be solely about image, it's about feeling better and living better."
Here's how the page looked:
