In another example of how Flaman Fitness is an advocate of health and wellness, the company has recently partnered with Athletics Alberta to to help promote the benefits of a healthy, active lifestyle to Albertans.
“We saw a very solid fit with them, in terms of promoting fitness at the grassroots level," says Gem Mella, Sales Manager for Flaman Fitness in Alberta. Athletics Alberta is the non-profit provincial organizing body for track and field, cross country and road running, and Gem notes their programs are not just for professional athletes but youth as well.
“It's important to put exercise and running in children's minds, to promote fitness and hopefully fight obesity," Gem says. “We're excited to be partners with Athletics Alberta and are looking forward to being part of its year around activities in track and field, road running and other provincial events."
Along with a financial contribution, Flaman Fitness and its staff will have a strong presence and offer support at athletic events across the province throughout the year. The new partnership will provide Athletics Alberta the opportunity to expand two of its races, the Timex Road Races Series and the Edmonton International Track Classic, but Gem says they will also be supporting smaller events, like at local schools.
“We are very excited to welcome Flaman Fitness to the Athletics Alberta community," says Athletics Alberta Executive Director Peter Ogilvie. “Flaman Fitness not only provides a legacy of health and wellness excellence in this province but is a role model in assisting organizations providing their valuable services to the community. We are very excited to work alongside such a great company."
To learn more about Athletics Alberta and its programs and events, visit www.athleticsalberta.com